Do617.com launching in January

Do617_VL.001

Ever since the Phoenix shut down in March, Boston has needed a comprehensive listings guide to help promote all the events, parties, and concerts going on across the region. While our V:List serves as a sort of Editor’s Picks of the stuff we think you should attend, we here at Vanyaland are extremely proud to partner with Do Stuff Media to launch Do617.com in January.

Do617 features everything going on each night in our awesome city, and is a one-stop compass for Boston nightlife. Vanyaland’s Michael Marotta has been named managing partner of this new venture, and he’s excited to position his online music magazine as Do617’s content provider.
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November 18, 2013

FOR IMMEDIATE RELEASE

Do617.com launching in January

Boston, Massachusetts, 6:17pm EST — What’s going on tonight?

That simple question is asked by thousands of people each and every day around Boston, and coming this January, Do617 will provide answers seven nights a week. Do617 is more than just a comprehensive, hyper-local listings guide – it’s an all-inclusive, culture-forward marketing agency that helps shape Boston’s music and nightlife scene.

A platform for concerts, parties, events, promoters, media properties, and brands, Do617 is the place to go when you want to know how to spend your night out. And it’s not only the best of what’s going on around town – it’s everything.

Do617 is an extension of Do Stuff Media group, a national network of websites dedicated to promoting events in any given city. However, Do617 is 100% locally based and operated. In addition to partnering with online music magazine Vanyaland for a fresh source of original content to supplement Do617’s expansive listings guide and event planning, the team behind the website is well versed in Boston’s music, nightlife, and concert scenes.

Managing Partner — Michael Marotta is the founder of Vanyaland, one of the fast-growing new media music websites in New England, and the owner of Allston-based Vanya Records. He is a nightclub DJ (the pill dance party) and former radio show host (WFNX’s Boston Accents), and is currently the Social Media Director of the Boston Calling Music Festival. Before launching Vanyaland in May 2013, he was the music editor of the Boston Phoenix.

  • Alex

    Yes x 1,000,000! Bye bye Phoenix, hello Vanyaland! #TakingOverBoston

  • vanyaland

    We <3 617

  • Michael Marotta

    Beyond thrilled to see all this develop — Vanyaland x Do617 = A Great 2014.

  • andythebouncer

    Really happy to see this project happening… it fills a big gap. From a branding perspective, however, I question using an area code as a way to identify Boston. Younger people, with smart phone managed contact lists, and “click to call” links in their phone browsers being far more common than actually typing in phone numbers, and the 857 cell-phone exchange being as, or possibly even more common among friends living in Boston as an area code, probably just won’t have the connection to the 3 digits 6-1-7, that most 30+ people will. This age gap is only going to get more significant as time passes. I don’t know if binding yourself to that was a great idea. Hope I’m wrong and it ends up not mattering, at all.