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Watch the colorful new video from the Easy Reasons, filmed at the Museum of Modern Renaissance

Whenever we tease something, we like to follow it up with the full thing, especially when it comes to such an alluring “Piece” of video from Boston rock dynamo the Easy Reasons.

Late last week, we teased “Piece” in advance of the band’s release party at the Middle East in Cambridge this past Saturday night, and now, that piece has blossomed into a colorful clip that’s one of the better videos we’ve seen in a while. It was filmed at the Museum of Modern Renaissance in Somerville and keeps the bullshit to a minimum.

“I wanted to create a music video that brought you back to the days when it was just that, a really compelling live performance from the band in an amazing space with no crazy story lines, special effects or epic narratives around it,” Easy Reasons singer/guitarist Leesa Coyne tells Vanyaland. “So you get ‘Piece,’ the song is very ’70s guitar rock inspired and the Museum of Modern Renaissance fit the aesthetic perfectly.”

The “Piece” video was filmed by Daniel Roman and Dan Withrow, with Coyne handling the editing.

“Overall, it was a really fun project and a really cool way to use my skills from my day job to help on the back end,” adds Coyne. “It’s funny, when I was trying to figure out what to do for a career I always leaned towards the design and video side cause I knew it would be a skill that could transfer over to helping along whatever musically endeavors I was working on, while providing a really practical way to earn a living. Most of the time my skills transfer to just show fliers, sticker design and CD artwork. Taking on the video was the most ambitious band project I have taken on to date and I felt a lot of pressure to make it good for both the band and my own professional reputation. But both the band and myself are really happy with the video, which was the big goal with the project!

Catch the Easy Reasons at Great Scott on November 19 on a bill with the Rationales and Ghostland Observatory’s Aaron Behrens and the Midnight Stroll, and get your fill of “Piece” below…

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