With the suicide of frontman Ian Curtis on May 18, 1980, Joy Division effectively broke up 35 years ago this Monday. And yet, the Manchester post-punk band keeps showing up in unlikely places, from Disney t-shirts with an Unknown Pleasures theme a few years ago to creepy Teletubbies videos soundtracked by “Atmosphere.”
And now, perhaps weirdest of all, Joy Division’s presence can be found in a new Hot Pockets twitter campaign about a bromance.
“When you’re in the zone and your bro helps you stay fueled up,” Hot Pockets tweeted out this week, complete with the hashtag #bromance. The accompanying image shows a tattooed young man feeding his friend a Hot Pocket as his BFF continues playing a video game without interruption. The Hot Pocket feeder is, naturally, wearing a white Joy Division shirt commemorating the band’s sophomore record, Closer.
There you have it.
File under: “A Meal To An End.”
— Hot Pockets (@hotpockets) May 12, 2015