Eatin’ Curtis: Can you spot the Joy Division presence in this Hot Pocket ad about ‘Bromance’?
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With the suicide of frontman Ian Curtis on May 18, 1980, Joy Division effectively broke up 35 years ago this Monday. And yet, the Manchester post-punk band keeps showing up in unlikely places, from Disney t-shirts with an Unknown Pleasures theme a few years ago to creepy Teletubbies videos soundtracked by “Atmosphere.”

And now, perhaps weirdest of all, Joy Division’s presence can be found in a new Hot Pockets twitter campaign about a bromance.

Wait, what?

“When you’re in the zone and your bro helps you stay fueled up,” Hot Pockets tweeted out this week, complete with the hashtag #bromance. The accompanying image shows a tattooed young man feeding his friend a Hot Pocket as his BFF continues playing a video game without interruption. The Hot Pocket feeder is, naturally, wearing a white Joy Division shirt commemorating the band’s sophomore record, Closer.

There you have it.

File under: “A Meal To An End.”

 

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