For the past year and a half, Fitz Ross Productions’ ongoing Spare Room Sessions series has been delivering live performance videos for a wide array of rising Boston talent. With a audio/visual library that already features the likes of Bent Knee, Bent Shapes, I/O, Funeral Advantage, Horse Jumper of Love, Bat House, Skinny Bones, and more, Fitz Ross is undergoing a transformation into a non-profit group with the goal of servicing up-and-coming homegrown bands by giving them production assets, press opportunities, and showcase gigs.
“The sessions are based upon the vision of the bands.” says Fitz Ross founder Brandon Hafetz. “As you’ll see each one has its own theme and vibe. We’ll be taking that to the next level for the new model — going completely remote and creating true hybrids between a live session and full production music video.”
The first video in Fitz Ross’ new identity comes from well-on-their-way, folk-wrapped rock band Grey Season, and we are excited to premiere the band’s Spare Room Session video for “Madam Geneva” today on Vanyaland.
Fresh off Grey Season’s impressive performance at Boston Calling last month, the “Madam Geneva” clip takes them out of the streets and into the back alleys of our town, complete with cable hookups through bathroom windows, load-ins on busy residential streets, and a bit of duke-smoking out on the corner. It’s another good look from Grey Season, who continue to show some incredible versatility as a band that can pretty much play any space, anywhere, and sound like seasoned pros.
And it’s a good jump-off point for Fitz Ross, which allows the bands to create a visual as they see fit, the first step in a larger package presentation to attract the artists to more potential fans.
“We’ll also be taking those new bands into the studio for a day, getting them pro-photos, setting up a local showcase, and establishing a donation portal for them to earn money towards their future projects,” Hafetz adds. “Basically all the moving parts for an EPK, completely for free. It’s a huge undertaking and we’ll need all the support from the Boston community that we can get, but we really believe in the value of something like this and think we could greatly propel some of the best new bands out of Boston via this model.”
Sounds like a plan. Watch Grey Season perform “Madam Geneva” below, and download the track via the band’s Soundcloud page…