Bite Marks: Sink some alt-rock teeth into The Coward Flowers new video for ‘Hypodontia’

We always preach about how the Rock And Roll Rumble is perhaps the best opportunity to meet and become exposed to new bands from New England, and this year was no exception. But appeal and draw of the fest isn’t limited to the participating bands; last month we were introduced to Boston rock trio the Coward Flowers, who in the middle of Rumble season dropped a new album titled Jams and Jellies.

Around the same time, they posted a video for the record’s lead track, “Hypodontia”, complete with the song’s seemingly endless introductory buildup, and in advance of their show Tuesday night at Great Scott, we decided to revisit it. The clip was animated by Christine Spanedda, and hits a nice alt-rock cruising altitude after the intro. Hypodontia is the condition of losing teeth after they fail to develop, and frontman Brendan McGrath has painted it along a nice lyrical analogy of losing a loved one (we think).

Outside of some potential dental issues, we don’t know too much about the Coward Flowers, except that we’ve featured guitarist Timothy Vlieger’s work as Ivan Homeless here on Vanyaland in the past, but we’re excited to hear more.

Watch the video for “Hypodontia” below, and get pertinent info on their Allston show via the flyer below (designed by Andrew King), where they’ll share the stage with Idle Pilot, Joe Froeber and the Drunk Monkeys, and Drug Dogs