Big Machine Label Group is responsible for a lot of platinum hard-hitters (namely, indestructible country-turned-pop powerhouse Taylor Swift) but this year the Nashville-based company aims to go platinum in another way by releasing their own brand of “Platinum Filtered Premium Vodka”
According to Billboard, Big Machine CEO and president Scott Borchetta says the new line of vodka was made to pair with his company’s music, which includes country artists like Delta Rae, Florida Georgia Line, and Rascal Flatts.
“Over the past 11 years Big Machine has provided the soundtrack to millions of fans worldwide,” says Borchetta. “With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.”
After its launch, Big Machine Platinum Filtered Premium Vodka will only be available in the middle Tennessee region, distilled in small batches at Tennessee South Distillery in Lynnville. The distillery is about 65 miles south of Nashville.
Of course, after Swift’s previous stunt with Diet Coke, we’re curious to see if and how this new line of vodka will fit into “America’s sweetheart’s” product placement — although we doubt it can top her blundering ad with Apple Music.
Check out Big Machine’s new vodka logo is below. Just remember to “Shake It Off” and never stir it up.
Featured Taylor Swift photo by Kate Head.