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New Sounds: rules shout it up to ‘Detroit’ in advance of LP release party

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Studio 52 is a community artist space located in the heart of Allston, and is proud to support the Boston music scene and local artist community.


Around the time we hyped Phenomenal Sun’s debut music video, we started seeing notifications for a record release party by what we assumed was a band or project called rules. It wasn’t the short-lived hard rock band Rule from a few years ago, and it wasn’t anything we immediately recognized. Now with rules’ record release party going down this Friday (February 23) at Great Scott in Allston, joined by Phenomenal Sun and Sean Drinkwater & The Robber, the project is a little less mysterious and a little more noisy.

Turns out that rules are a melodic modern rock band that fall somewhere between the fields of The Bronx, The Cure, and Swervedriver, and their Boston rock pedigree is something to behold, as their members toiled away at one time or another in bands like Campaign for Real Time, Garrison, and Wave///Length.

In advance of this week’s release of Pronouns, a 10-track effort recorded at New Alliance Studios by Nick Z and John Taft, rules also dropped a video for a barreling track called “Detroit,” and the visuals feature the band jamming out as Alvan Long’s art splices and dices, courtesy of some montage action by ItscrazyTrevor.

“Alvan is originally from Detroit so he really picked up on the song,” the band tell Vanyaland. “The album cover is also a collaboration between Al and I. I think it’s cool that at New Alliance you can work on a record, record it, master it, and do the artwork all in one place.”

Some might say it rules.