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Anyone who has seen Latrell James perform live around town over the years will immediately recognize “Okay.” The long-time live staple of the Boston hip-hop artist/producer is easy to get entangled with, as James’ “rules” for living clean leap out off the stage while the crowd immediately throws back an eager “Okay!”
Today (March 29), James finally (we say finally, knowing full well these things are all based on their own proper course and structure) releases the song as a single, and it’s taken on a new extended life. “Okay” is the first offering off James’ upcoming project, an effort that details personal issues like his mother’s battle with breast cancer, his father’s heart issues, and the musician’s own hiatus from the spotlight.
“It’s been a while since I have put out new music,” James says. “I just want to thank everyone that has stuck around for the journey. It’s time for a new one to begin, let’s grow together.”
That alleged hiatus certainly doesn’t suggest James wasn’t making moves behind the scenes, as last year he became the voice of Cheerios’ “Good Goes Around” commercials, a nationally televised campaign that delivered his style and flow to households around the country.
“Okay” should provide a similar boost to his rising stock. The vibrant, breezy track was produced by Billy Loman, mixed by David “Light-Foot” Bellow, and mastered by Janos “The Arcitype” Fulop. That’s some A-team in the trenches.
Fire up “Okay” below, and raise a glass to one of the strongest jams of 2018 — out of Boston or anywhere else. Then catch James live Friday night (March 30) at The Pull Up at ONCE Ballroom in Somerville, an opportune chance to witness of host of rising hip-hop acts show it off on stage.
Featured Latrell James photo by Cara DiFabio for Vanyaland, from his 2016 appearance at Outside The Box music and arts festival on Boston Common.