The Joy Formidable team with Boston’s TRLLM to show off ‘The Better Me’
 

There is a metric fuck ton of great new albums coming out this fall, but near the top of our mountain of anticipation is the new long-player from The Joy Formidable. The guitar-rock trio have whipped up a new torrent of sound by the name of AAARTH, which we’re told by trusted sources means “bear” in Welsh (just drop two of those a’s), and we can’t think of a better title.

With AAARTH set for September 28 release via Hassle Records, a few weeks back we hyped the seizure-inducing video for “The Wrong Side”, and now comes another visual for new single “The Better Me”, courtesy of the band and the Boston-based creative studio TRLLM. The video was filmed in Las Vegas, and you can watch it below.

Singer/guitarist Ritzy Bryan says “The Better Me” is a track “about self-acceptance, living with your mistakes and appreciating how we all make up the whole and have something different to offer. A song of thanks to a loved one and a decision to love oneself.” Of the video, TRLLM adds: “We knew we wanted to do something simple and centered around Ritzy’s performance because it’s a very personal song. There’s also this natural defiance in walking forward, pushing forward through these deserted streets in a lonely corner of Las Vegas.”

As part of their upcoming North American tour, The Joy Formidable play The Sinclair in Cambridge on November 6. Check all dates after the video jump.

Featured image via screengrab.

The Joy Formidable North American Tour Dates:
October 16 – Tustin, CA – Marty’s on Newport
October 17 – San Diego, CA – Casbah
October 19 – Los Angeles, CA – Lodge Room
October 21 – Pioneertown, CA – Pappy and Harriet’s
October 21 – Fresno, CA – Strummers
October 23 – San Francisco, CA – The Independent
October 26 – Portland, OR – Doug Fir Lounge
October 27 – Vancouver, BC – Fox Cabaret
October 28 – Seattle, WA – Neumos
Oct 31 – Denver, CO – Globe Hall
November 1 – Kansas City, MO – Record Bar
November 2 – St. Paul, MN – Turf Club
November 3 – Chicago, IL – Lincoln Hall
November 4 – Toronto, ON – Horseshoe Tavern
November 6 – Cambridge, MA – The Sinclair
November 7 – Philadelphia, PA – Underground Arts
November 8 – Buffalo, NY – Rec Room
November 9 – Brooklyn, NY – Music Hall of Williamsburg
November 10 – Washington, DC – Black Cat

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